The way in which we communicate has changed and continues to do so: from the personal and also from a business perspective.

Internet, the growth of electronic commerce and social networks have marked the trends in Digital Marketing; making now the needs of the consumer are understood and addressed with greater ease and speed. is explaining the needs and importance of digital marketing in the business.

The main objective of digital marketing is to promote products / services, based on interaction with potential customers, on the loyalty of regular customers and market research. That is to say, it is the use of Internet and social networks with the aim of improving the commercialization of a product or service.

The closeness to the client, the freedom of decision that is given to allow him to comment on products and services, and to be able to share content; the way in which a company communicates with the world has changed substantially.

Digital marketing is crucial for companies that are just starting out; but not all have the ability to hire experts in such important areas as SEO, online advertising, e-commerce, among others.

SEO (Search Engine Optimization) is the practice of using a range of techniques in order to improve the position of a website in search engine results for specific search terms. SEO is integrated into the company’s own business and communication strategy. Good positions alone are worthless, if they do not contribute anything to the business objectives. Here, therefore, is the need to integrate the SEO strategy with the rest of the marketing activities.

Social networks are also fundamental. An SME can exploit local digital segmentation, targeting both a local destination and / or expanding its reach on a global scale. That is why it is very important to understand the importance it has.

Any company can reach millions of people through digital media. An optimized website, along with marketing activities can be directed to customers, which can translate into potential sales.

Likewise, the professional presence in the main social networks (Facebook, Instagram, Twitter, LinkedIn, YouTube, Google+, Snapchat, etc.) must have as main objective the creation of a community of users with an emotional link with the brand; aiming to turn strangers into friends, friends into customers and customers into “evangelizers” of the brand.

Digital marketing has transcendental advantages such as personalization. It allows to adapt the treatment to each client in particular, at a very low cost. It is important to highlight that current consumers demand a completely personalized treatment by companies. For example, they can know where a client lives, what type of cinema they watch, what type of soda they prefer, etc. and with all this information, you can approach him more effectively in social networks.

Another point in favor is positioning. A well-structured web page helps a company to make a correct promotion of its products and services; and position it globally. It is ideal that the page has an interactive design, that is easy to use and that can be opened from a cell phone.

The visibility of the brand is very important. If your company is not on the Internet “does not exist”, since most people search the Internet before buying a product or service in the physical and / or digital world.

When a digital marketing strategy is performed it can be measured much more easily than traditional marketing strategies and that represents a big plus point.

As one of the best known advantages, we can enunciate the low cost. Digital marketing strategies are lower cost than most traditional marketing strategies, which makes them accessible to SMEs.

It is because of all this that digital marketing is here to stay and we should take full advantage of it.


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