Did you know that video production can actually help your business make more money? It’s true. And that’s not all video can do for you. It can also increase your exposure, build brand awareness, and help you reach a wider range of potential customers than many other marketing methods. Here are just some of the ways that video can help you make more money for your business.
1: Increase Sales
There’s a reason why companies like Ford, Coca-Cola, and Samsung use video in their marketing campaigns. Because it gets results! Video appeals to the brain much more than simple words or images do. When you create a video, you’re telling your potential customers a story about how using your product or service can help them. And since people like stories, they’ll be drawn to your video and be more likely to follow along with the narrative that you’ve created. If you tell your story well enough, it’s very possible you could make someone want to buy right then and there, rather than waiting until later when they might forget about you.
2: Make More Money From Existing Customers
Video marketing isn’t just for attracting new customers. You can also use it to help build customer loyalty and encourage repeat business among your existing clientele. If you use videos well enough, you’ll find your current customer base may be more than happy to help you out by sharing your videos with their friends and social media contacts. And the best part is that because they like your video, chances are high that people they show it to might like it, too.
3: Gain New Customers
A video isn’t something every business uses, so using corporate video production can be a great way to set your business apart from the competition. And that could be just what you need to capture the attention of people who might never have known your company existed otherwise. One of the great things about video marketing is how versatile it can be as well. You can use text on a static image on your website, or you can create a full-fledged video. You could even hire someone to make animated videos that are completely unique. The possibilities really are endless!
4: Broadcast Your Message To A Wider Audience
Video production doesn’t have to be expensive, but chances are there’s at least some budget involved. Because of that, you’ll probably have to reach out to a wider audience than you might have wanted if you just put text on your website. To get the most value for your video marketing dollar, you’ll want to create videos that are easily shared across different social media platforms. Even though some of these platforms may offer native video hosting capabilities, none of them can provide as much exposure as YouTube, which can be reused and shared at basically zero extra cost.
5: Improve Your SEO
Video marketing doesn’t just increase sales. It can also indirectly help your search engine optimization efforts, too. YouTube videos are often displayed in Google’s search results, so including relevant videos on your website or blog will get you more views and show Google that people find your content relevant. And if people are searching for your business name, it’s good to have videos pop up that include that information too.
Overall, using video marketing can be a great way to boost your revenue, and with the right company behind you, it doesn’t have to cost an arm and a leg or take up all of your time.