Every business has a way to promote and to draw in customers to obtain sales. There are many ways that this can be done to gather the right number of clients to hit that next sales goal. There are many approaches for direct marketing and indirect marketing, in addition, there are ways to promote your company through various resources to obtain the results the company needs. However, not many companies understand the value of a contest or promotion to reach a different set of clients.
Clients and Free Stuff
These different set of clients or customers are the people that love to have a chance to win or obtain something that is free. Now, to clarify, everyone loves to get free stuff, however, there is a market out there of a group of people that search only for promotions and giveaways to get the things they desire. A smart business will want to try to hit every angle to reach as many people as they can to get the sales the company needs to thrive and become more successful than the next. According to Statista, “It was found that 58 percent of respondents aged between 30 and 44 years felt enticed to take part in sweepstakes by a guaranteed reward, while 42 percent were motivated by a chance to win over 10 thousand U.S. dollars.”
Therefore, to hit this group of people, and many more, a strong, solid sweepstakes promotion could do the trick. Sweepstakes are not only for the customers and for clients, but they are built to make a company’s structural foundation stronger and have more authority. When a company decides to have a contest for their customers, it builds a reputation and creates a happy customer base. It also helps create an interest of the current customers, as well as promote the company through word of mouth and builds the companies brand publicly with ease, which and if it is executed correctly.
Execute a Successful Contest
In order to execute a solid sweepstakes within a company, many businesses look towards using a sweepstakes management company to help build the promotion and get the company’s community to have more insights to how the company functions, building loyalty on a customer basis. Moreover, having a contest will allow a company to obtain additional market research through various survey forms that come with a sweepstakes to help the company understand their client base. Based off Wikipedia, “Sweepstakes with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually totals much less than that of the top prize.”
In conclusion, using a sweepstakes or a contest promotion with the correct management team would be ideal for any business looking to achieve additional clients. It is great to build a solid business structure to gather information about their current clients, in order for the company to build a happy and fulfilled customer base. Creating a sweepstakes in a company helps keep many potential and current clients engaged with the business and its services. To top that off, it is cost effective, and an indirect way to get the word out about the company running the promotion.