Using promotional merchandise must be an integral part of your marketing campaign. It might seem like an outdated campaign, but it works. Several companies still turn to the distribution of promotional merchandise to increase potential customers. These are the ways promotional merchandise can be of help.
You can reach your target audiences
Giving these items will capture the attention of target audiences. Even before they purchase anything, you already gave them something. It tells them that you care for the people who support your brand and try your products too.
You show gratitude for the support
Your loyal customers will appreciate the merchandise you gave. You’re giving them a reason to support you even more. They already spent a lot on purchasing your products and services. Giving them something for free will make them appreciate you.
People using the merchandise become unpaid models
Imagine if you gave an umbrella, and the recipient used it in public. Everyone can see the name and logo of your business. The same thing applies when you hand out a shirt. The person using it becomes your unpaid model. It’s an excellent way to make your company known to a lot of people.
It’s a low-cost marketing strategy
Sure, you have to spend money to purchase these items. If you plan to give them away to thousands of people, you will pay even more. However, the amount doesn’t compare to how much you will spend if you purchase TV or radio ads. Even online marketing strategies are also costly if you buy ads. You can reach lots of people without the need to spend a lot, so it’s smart.
It increases brand exposure
When more people see your company, it increases your chances of getting popular. It also tells people more about your business. Apart from the company name, you can include your social media account or a QR code to redirect people to the right page. If they can get more information about what you have to offer, you can convince them to buy.
Your business becomes competitive
Some big companies no longer invest in promotional merchandise. They’re complacent about what they have and believe that they should stick with the current strategies. If you opt for promotional merchandise, your effort looks more personal, and people will appreciate it. You can still compete in other advertising platforms, but the use of promotional products helps.
There are plenty of ways to reach out to target audiences. You need to make these people feel good and encourage them to support your brand. It’s even better if your promotional merchandise also supports a cause. For instance, you can hand out pride shirts. You can advertise to your target audience, but become an ally at the same time. If people know about it, they will become more supportive of you. As long as you don’t use the cause to advance your business, it’s okay. Your support should be organic.