Link building is one of the key factors in getting your business’s website onto the first page of search results. When determining how to rank your site, Google, Yahoo, Bing, and other search engines look at the number of links leading to your site as well as the quality of those links.
Most people struggle to build links that will help rank them higher with the search engines no matter what tactic they use, as it’s incredibly challenging without the proper training and expertise. Hence the reason for so many hiring professional link building services. It’s not free, but it’s likely to pay for itself through better results while eliminating the extensive time and effort it would take for the average person to do it.
That said, if you want to tackle link building yourself, it is possible, especially with some help from these tips. The sooner you start, the sooner your site will rank so that you can get the traffic you need for a successful business.
While it used to be that mass guest blogging was a great way to get links, no more can an article simply be posted on a site that isn’t authoritative or relevant to the niche as the search engines have become smart enough to know what you’re doing. A guest post must add value, so you’ll have to be authentic and strategic while creating unique content. The site itself must attract your target audience while being authoritative and relevant.
By carefully selecting sites to guest post for, your site will reap the rewards of higher ranking, more traffic, and high-quality leads.
Create Amazing Content
Compelling content is the best way to drive customer interest and engagement. It must be of top quality and highly relevant to your audience. When writers of authoritative sites look for sources to link to, they’ll be more likely to link to yours.
Be Active on Social Media
It’s a must to be active on various social media networks. They’ve managed to revolutionize marketing efforts and can be a big factor for the success of your guest posting efforts and your link building strategy. Regularly share updates, new posts, and images. By sharing it in more places, you’ll help potential customers and fans find what they want.
Being active on social media also increases engagement to build your brand, helping to expose it to more people. At least some are likely to share your best posts with their own target audience, boosting your overall visibility.
Create and Share Infographics
Infographics tend to catch people’s eye, providing a great way to sum up information without having to read through an entire article. In fact, a Digital Information World report revealed that infographics are 30 times more likely to be read than an article.
Infographics can also be essential to a link building strategy. One of the biggest benefits of creating and sharing them is that they’ll continue to generate organic traffic to your blog and earn you high-quality links without having to ask for them.
Search for Broken Links
Another tactic is to find blog posts on other sites relevant to yours with dead links, many links that go to that dreaded “404 error,” for example. Once you find them, you can contact the site owner, suggesting they replace their broken link with a link to similar content on your site.