In our increasingly automated world, it’s no surprise to learn that there are a host of automated tools that can handle the SEO requirements of your website. Now there’s no need to employ SEO specialists and agencies to do the work for you – is there?
To automate or not to automate
Of course, anyone who’s committed to advances in technology will tell you that eventually everything will be automated, with no need for human involvement, but good though some automated SEO tools certainly are, we’re still a long way from consigning all SEO agencies to the past.
According to a recent article in Forbes, good software programs certainly have their uses when it comes to automating some SEO tasks, but it’s unlikely that they’ll ever fully replace human interaction. That’s because although automated SEO tools may be able to identify keywords and report on the effectiveness of your SEO strategy overall, human intervention will always be needed for content and marketing requirements, at least for the foreseeable future.
Why you still need manual SEO for your website
Automated tools can do a lot of tasks very well, such as providing you with up-to-date data about the effectiveness of your keywords. Time-consuming and laborious tasks, such as auditing your company website, and checking for broken links and keyword density can easily be automated, saving you time, trouble and expense in the process, but it would be foolhardy to rely on machine learning when it comes to many aspects of your SEO strategy.
For example, you can arrange all of your SEO services in London through Elevate UK, a company which specialises in providing bespoke SEO solutions to small, medium and large companies. Whether you choose a London based SEO Agency or an agency elsewhere in the UK, you can be assured that you are employing a team of individuals who will create a tailored solution according to your needs.
An automated system, on the other hand, is unable to offer bespoke solutions, and in many cases, such as with backlinks, the software simply isn’t up to the task. So the best solution is probably a compromise – use automated tools to perform lengthy, time-consuming and laborious tasks, leaving your SEO team to provide you with a tailored SEO strategy that suits your needs perfectly.