One of the most popular businesses that people are foraying into these days is network marketing. It is a type of business model in which a distributor network is needed to grow and build the business. But more often than not, most of those who are looking to build a successful and profitable network marketing business do not have the best ideas to do that. If you have been in the world of network marketing for a while, then surely you would be wondering how the experts build up their network marketing business, and generate a massive income, looking to get the best network marketing ideas. If you talk to any of them, they would say that their secret has been sponsoring and recruiting, i.e. connecting with people, showing them some presentations, and getting them in to join you; and dedicating most of your time doing this. This concept is what is known in network marketing circles as lead generation. Lead generation is perhaps the single most important part of any successful business, and especially so when it comes to network marketing. Having said this, different people use different ways to go about lead generation. There are some who prefer the “belly-to-belly” approach to build their network marketing business, i.e. through meeting new people, initiating a conversation, and having them look at the opportunity. There are others who bring in a team of people from another company to lay the foundations for building a successful network marketing business. Then there are a few, who start by holding small opportunity meetings in their homes, then proceeding to build it up from there on to hold large hotel based meetings on a weekly basis. Then there are some who purchase generic business opportunity seeker leads, and make connections by designating people on the basis of interests, and other criterions. So essentially, the way people go about lead generation can differ massively, the whole essence of it all is that you need to focus the bulk of your attention, efforts, energy and time into connecting with people and attract them to your business. But for a starting point, learning some concepts and getting in touch with network marketing experts who have been there, done that, and will hence offer lead generation consulting. While you can devise your own methods as you learn and grow, getting in touch with these experts will enable you to learn the basics in the best way possible.